Brand kit · Media kit · Press kit · Brand guidelines

Nonprofit Resources brand kit

Cataloguing nonprofit plans, DIY options, and free software.

Official brand kit, media kit, and press kit for Nonprofit Resources (nonprofit-resources.org): logo downloads (SVG and PNG), color palette, typography, and brand guidelines / style guide for partners, journalists, and sibling OSS orgs. You are viewing /media-kit — canonical URL is /brand.

New to brand kits? Read the operator guide Publish a brand kit (before someone scrapes your favicon) — checklist plus examples from Wikimedia, Mozilla, GitHub, and USWDS.

Logos & marks

The giving hand offering a heart is the product mark. Prefer SVG. Keep clear space around the tile; do not recolor the heart away from clay or the hand away from forest without design review.

Nonprofit Resources tiled logo
Nonprofit Resources mark on dark ground
  • Tiled logo (SVG)
    SVG · Preferred vector — cream tile + giving hand
    Download
  • Tiled logo (PNG)
    PNG · Raster master
    Download
  • Tiled logo 256
    PNG · Avatar / social square
    Download
  • Mark only (SVG)
    SVG · Hand + heart, no cream tile
    Download
  • Mark only (PNG)
    PNG · Transparent-friendly raster
    Download
  • Mark only 256
    PNG · Favicon / app icon sibling
    Download
  • Favicon
    SVG · Browser tab mark
    Download

Color palette

Brand colors for the logo lockup and UI tokens. Click a swatch to copy the hex — handy for Canva brand kits, Adobe Express libraries, and slide decks.

Typography

Display, UI, and mono all share the same family — one voice, not a newspaper stack.

Plus Jakarta Sans

"Plus Jakarta Sans", ui-sans-serif, system-ui, sans-serif

Plus Jakarta Sans on Google Fonts

Name & voice

  • Prefer Nonprofit Resources in full on first mention; nonprofit-resources.org for the site.
  • Plain language for operators — verification notes, seat caps, broker tokens.
  • No fake urgency, no “AI-washed” purple gradients, no stock nonprofit clichés.
  • Sibling OSS (DevCentr, OpenShellOrg, HCI Nerdz, linx.photos, InstaLay) stay attributed in the footer — they are partners, not the brand.

Usage

  • Use the mark to link to nonprofit-resources.org or to credit catalog data / screenshots.
  • Do not imply endorsement of a vendor offer we merely list.
  • Do not stretch, add drop shadows, or place the mark on busy photography without a plate.
  • Questions: [email protected] (subject: Brand / Press).